What to Buy (and What to Skip) At Target this Spring
We’ve all been there: you walk into Target for paper towels and end up in the Hearth & Hand or Studio McGee aisles, mesmerized by the seasonal display. This spring, the "coastal" and overtly spring trends are everywhere, and while the marketing is beautiful, the price tags are creeping up while the quality is going down..
As an interior stylist, my job is to help you find the "soul" of your home. Sometimes that means a Target find, but more often, it means knowing when to walk away. Here is my honest breakdown of how to navigate the big-box aisles this season.
Skip It: The "Convenience" Decor
Pass on random objects and messy florals that collect dust and avoid lamps that you’ll be charging every day.
These items are designed to look good in a store display but often lose their charm the moment they hit your shelf:
Pre-Made Faux Flower Arrangements: These often look "obviously fake" and can give a room a "hotel lobby" or "model home" vibe. They lack the organic movement of real plants. This is the second or third season that the Studio McGee and Threshold lines have really dropped the ball with these arrangements. I noticed a significant drop in quality after the tariffs went into place and they just haven’t recovered. They’re over priced, the vase color and texture has been off and the florals are fake and messy.
Rechargeable Lamps: While they seem practical, many lack longevity and the light quality can feel cold. A corded lamp with a dimmable bulb is almost always a better long-term investment. I actually purchased the rattan lamp pictured and had to return it, after a full charge it only stayed lit for maybe an hour at a time.
Mass-Produced "Shelf Fillers": Those random ceramic knots or generic figurines add "visual noise" rather than character. They don't tell a story; they just take up space and collect dust. Think to yourself if someone asked about the meaning behind an item on your shelf and your response was just “Oh, I found it at target.” Not the most exciting backstory.
Buy It: The Quality Gems
Target does get it right sometimes. Look for items made of honest materials:
Solid Materials: If it’s real marble, heavy brass, or solid wood, it’s worth a second look. These materials age well and have a "weight" that cheap resin can't mimic.
Select Furniture & Lighting: Some of their larger furniture pieces and specific lamps have excellent silhouettes. If the lines are clean and the material feels sturdy, it can be a great anchor for a room.
Art for "Filler": I love using Target art as a base, but always balance it. Mix a mass-produced print with a vintage oil painting or a personal family photo to keep the room from looking like a showroom.
Look for heavy solid materials in lamps. Ceramic, stone, or thick metal.
Furniture or decor like bowls or bookends with marble and steel will last you a lifetime.
When picking mirrors or art look for unique mat colors or materials, and unique shaped or detailed frames.
Look for the heavy duty solid wood pieces, the Hearth and Hand collection always has strong pieces.
Dried real flowers, or single stems work best over premade arrangements. If you’d like a faux tree try putting it inside a larger vase than the ones they’re sold with to make it more realistic.
The Stylist’s Secret:
by removing the very faux looking leaves from these stems and placing them in a vintage bowl, nobody guesses they’re from target!
The "Ikebana" Hack
I’m a big fan of Target’s single-stem faux flowers, but only if you "edit" them.
My Secret: I buy the single stems, strip off the obviously fake-looking plastic leaves, and arrange them using a floral frog in a vintage vase. It creates a minimalist, "Ikebana" look that feels intentional and high-end, rather than cluttered.
The “Cluster” Technique
One of the biggest mistakes I see in home decor is the "junk drawer" or “catch-all” effect—where small, meaningful items get scattered or hidden away because they don’t feel "styled." My secret to fixing this? The Cluster Technique.
I love to use marble bowls and dishes to store my favorite mementos
Instead of buying a generic ceramic tray or a plastic organizer, I look for solid marble, pewter or silver bowls or heavy stone dishes. There is something about the weight and texture of real marble that makes even the most mundane item feel like a museum piece.
How to style it:
The Matchbook Archive: Take those matchbooks you’ve saved from favorite restaurants or travels and pile them into a deep marble bowl on your coffee table. The colorful cardstock against the natural stone creates an instant, tactile conversation piece.
The Daily Edit: Use a shallow marble dish on your entryway console for the "little things" of life—a vintage key, a favorite ring, or even a beautiful seashell found on a walk.
Why it works: The marble provides a "frame" for the cluster of items. It signals to the eye that what is inside is intentional and valued, not just "left out."
The Edited Choice: A heavy stone bowl from a flea market or a solid marble piece from Target will always look better than a "faux stone" resin alternative. It’s an investment in a piece that only gets better with age.
The Bottom Line: Edit before you add.
With prices rising at Target and Home Goods, "affordable" decor isn't as cheap as it used to be. Before you add that trendy coastal vase to your cart, ask yourself: Does this add value to my story, or am I just buying it because it’s there?
There is a time and place for a quick fix, but your home deserves pieces that have longevity. Shop with discretion, prioritize real materials, and always leave room for the vintage and the personal.